Development of a scale on e-consumers' attitudes towards ethically questionable online behaviors
Tarih
2016Yazar
ARSLAN, FATMA MÜGE
Sigirci, Özge
Gegez, Ercan
Altuna, Oylum
Üst veri
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The purpose of this study is to develop a valid and reliable scale to measure e-consumers' attitudes towards ethically questionable online behaviors (e-CEQOB). A scale measuring e-consumers' attitudes towards such behaviors was developed using the conventional steps of scale development of Churchill (1979). The generated items were reduced to 24 items following EFA. The psychometric properties of e-CEQOB were assessed on two independent non-student samples in Istanbul, Turkey (Sample 1, N=635, and Sample 2, N=880 - randomly split into two (G1, n=438, G2, n=442)). The e-CEQOB scale was statistically confirmed and validated using CFA and Maximum Likelihood Estimation (Lisrel 8.72). As a result of EFA and CFA, a 24-item, five-factor multi-dimensional construct on e-CEQOB was developed and its reliability and validity were tested and confirmed. Taking into consideration the gap in the literature, this study has developed and validated an instrument that measures e-consumers' attitudes towards ethically questionable online behaviors. Although there are a limited number of studies on such, none has attempted to develop a scale using the conventional steps of scale development and none has been tested for validity and reliability, nor has any been widely accepted. This study fills this gap and presents a reliable and valid scale to measure the attitudes of e-consumers towards ethically questionable online behaviors (e-CEQOB). The creation of e-CEQOB serves as an opportunity for researchers studying in this rapidly developing medium to extend their research to critical ethical issues. The applicationof e-CEQOB to different cultures is important for testing its reliability and validity in different cultures in order to improve its validity.
Bağlantı
http://hdl.handle.net/20.500.12627/77548https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84994180706&origin=inward
https://doi.org/10.21773/boun.30.1.5
Koleksiyonlar
- Makale [92796]