THE MEDIATING ROLE EFFECT OF INTERNAL INTEGRATION BETWEEN LONG TERM RELATIONSHIP WITH SUPPLIERS AND CUSTOMERS AND BUSINESS PERFORMANCE IN TURKEY ICI 500 ENTERPRISES

Abstract

Goal: This paper aims to demonstrate the mediating effect of internal integration in the relationship between long-term connections with customers/suppliers and operating performance. Businesses that want to improve operating performance often try to establish long-term relationships with customers and suppliers. However, at this stage, they neglect the internal integration process.