Political preferences of generation Y university student with regards to governance and social media: A study on march 2014 local elections

Abstract

Governance denotes transparency, clarity, accountability, participation, effectiveness, respect to law and social responsibility. These aspects necessitate that everybody should be aware of their right and responsibilities and also claim them. Thus, a new citizenship consciousness has been developing. This consciousness symbolizes a new individual identity claiming their rights for problems and demanding high standards. In this context, the means of social media are getting used more and more by young publics to realize governance, especially Generation Y.