• Türkçe
    • English
  • English 
    • Türkçe
    • English
  • Login
View Item 
  •   Home
  • Avesis
  • Dokümanı Olmayanlar
  • Bildiri
  • View Item
  •   Home
  • Avesis
  • Dokümanı Olmayanlar
  • Bildiri
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

SAME COUNTRY, DIFFERENT ETHNICITY: THE ROLE OF ETHNICITY ON IMPULSE BUYING

Author
Yildirim, Huseyin Hakan
Kurtulus, Kemal
Metadata
Show full item record
Abstract
Impulse buying refers to buying as a result of a sudden, intense urge to buy without planning the buying situation. Previous research has shown that numerous factors influence impulsive buying decisions of consumers. This study treats ethnicity as a factor that influence consumers' impulse buying decisions. Data was collected from three ethnic minorities living in the UK: Turkish, Chinese and Indian. These particular consumers are compared in terms of impulsive buying and the results indicate that, consumers' ethnicity differentially has influence on their impulsiveness. Indian consumers are found to be the least impulsive buyers and significantly different from Turkish and Chinese consumers whereas no impulsive buying difference is found between Turkish and Chinese consumers.
URI
http://hdl.handle.net/20.500.12627/25120
Collections
  • Bildiri [64839]

Creative Commons Lisansı

İstanbul Üniversitesi Akademik Arşiv Sistemi (ilgili içerikte aksi belirtilmediği sürece) Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

DSpace software copyright © 2002-2016  DuraSpace
Contact Us | Send Feedback
Theme by 
Atmire NV
 

 


Hakkımızda
Açık Erişim PolitikasıVeri Giriş Rehberleriİletişim
sherpa/romeo
Dergi Adı/ISSN || Yayıncı

Exact phrase only All keywords Any

BaşlıkbaşlayaniçerenISSN

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsTypesThis CollectionBy Issue DateAuthorsTitlesSubjectsTypes

My Account

LoginRegister

Creative Commons Lisansı

İstanbul Üniversitesi Akademik Arşiv Sistemi (ilgili içerikte aksi belirtilmediği sürece) Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

DSpace software copyright © 2002-2016  DuraSpace
Contact Us | Send Feedback
Theme by 
Atmire NV