Comparing country images of Japan and China

Abstract

Country image is a powerful variable that can be used to gain competitive advantage in international marketing. This article examines the images of developed country, Japan, and a developing country, China, in terms of country of origin. The purpose of this study is to compare Turkish consumers' image perceptions toward Japan and China in order to examine whether consumer perceptions toward products made in Japan differs from the perceptions of the products made in China. The sample consists of 600 respondents, each 300 evaluating Japan's and China's images. The findings of the study provide important insights about Turkish consumers' perceptions toward Japan and China sourced products.