The Process of Promoting Small Cities through Local and Authentic Values: City Tourism in the Time of Globalisation

Abstract

A new understanding of localization (glocalisation) with the post-1970 globalization process has risen. The change and transformation of the role of state in globalization will also lead to change and transformation of the role of the city governments in the process of glocalization and they will seek to occupy a place in the global arena by constructing and monitoring their own entrepreneurial policies. While this quest leads metropolitan cities to follow different methods and strategies, it forces small cities to follow very different paths and strategies. While metropolitan cities grow enormously with their populations and activities and eventually come to resemble each other, small cites market themselves by highlighting their own original values and making themselves objects of recognition. Demands of tourists bored with metropolitan cities and the change in the demands of the tourism industry seeking authenticity have eased and encouraged this process.