Electric Vehicles Production in Turkish Automotive Industry and Sectoral PEST Analisys

Abstract

In general, the manufacturing automotive firms in global markets cooperate with the firms in Turkey in the fields of production and marketing. Within this type of cooperation, capacity increase has been achieved in Turkish automotive sector and new model investments have been made. In other words, global automotive firm's technology and research and development potentials are being extensively used by the automotive industry in Turkey. To this end, the Turkish automotive firms strongly rely on the Electric Vehicle (EV) production methods used in international markets. Domestically, the first EV was marketed by Renault in 2012. The local and central Turkish governments and administrations show essential interest to the automotive industry and offer extensive incentives for the domestic manufacturers. The domestic manufacturers essential demands are investments should be increased and the barriers before the manufacturers should be removed to ensure that the Turkish automotive sector becomes more successful in the production of EVs. For this reason, a number of projects have been implemented. In this study, PEST analysis has been run on the EV production to evaluate the performance of the Turkish automotive industry. (C) 2013 Published by Elsevier Ltd. Selection and peer- review under responsibility of The Second International Conference on Leadership, Technology and Innovation Management