VACATIONING AT A DESTINATION UNDER TERORISM RISK: TOURISTS’ DESTINATION IMAGE PERCEPTIONS ABOUT ISTANBUL

Abstract

The main purpose of this study is to analyze the consequences of terror related risks on destination image perceptions of tourists who are vacationing at a destination under terrorism risks. The survey was conducted with tourists, who were visiting Istanbul during a risky period. Before surveying with tourists, several terrorism attacks had took place in Istanbul. This study investigates the impact of terrorism activities on tourists' destination image perceptions of Istanbul as a travel destination, and also its impact on destination satisfaction, which in turn influence tourists revisit intentions and word of mouth behavior. The survey was conducted with 156 respondents at the Sultan Ahmet Square. Destination image of Istanbul is assessed with the destination atmosphere, travel environment, attraction & events, shopping, accommodation, and dining dimensions. Although tourists are vacationing at a destination under terrorism risk, results of this study indicate that the destination image of Istanbul is positive in the mind of tourists. Visiting Istanbul is quite valuable in terms of emotional, functional and overall values. Overall, respondents are highly satisfied with their decision to travel to Istanbul and strongly agree that it is right choice to visiting Istanbul. Majority of the respondents indicated that they are satisfied or extremely satisfied with their visit to Istanbul. Lastly, the findings showed that tourists, who visited Istanbul under terrorism risks, are highly satisfied with their travel experience and expressed that they will recommend Istanbul to others, say positive things about Istanbul, and they stated that they are willing to revisit Istanbul.