dc.contributor.author | Cengiz, Emrah | |
dc.contributor.author | Özkoç, Özgül | |
dc.date.accessioned | 2021-03-04T19:40:14Z | |
dc.date.available | 2021-03-04T19:40:14Z | |
dc.date.issued | 2020 | |
dc.identifier.citation | Özkoç Ö., Cengiz E., "THE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE", International Journal of Health Management and Tourism, cilt.5, no.1, ss.145-169, 2020 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.other | av_90ea4e4e-3cbf-470f-b40c-7c72689f1c65 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/97794 | |
dc.identifier.uri | https://dergipark.org.tr/tr/pub/ijhmt/issue/56630/789049 | |
dc.identifier.uri | https://doi.org/10.31201/ijhmt.789049 | |
dc.language.iso | eng | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | İşletme | |
dc.subject | Pazarlama | |
dc.subject | General Decision Sciences | |
dc.subject | Decision Sciences (miscellaneous) | |
dc.subject | Strategy and Management | |
dc.subject | General Business, Management and Accounting | |
dc.subject | Business and International Management | |
dc.subject | Marketing | |
dc.subject | Social Sciences & Humanities | |
dc.subject | YÖNETİM | |
dc.subject | Sağlık Bilimleri | |
dc.subject | İŞ | |
dc.subject | Ekonomi ve İş | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.subject | Klinik Tıp (MED) | |
dc.title | THE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE | |
dc.type | Makale | |
dc.relation.journal | International Journal of Health Management and Tourism | |
dc.contributor.department | Altınbaş Üniversitesi , Uygulamalı Bilimler Fakültesi , Sağlık Yönetimi Bölümü | |
dc.identifier.volume | 5 | |
dc.identifier.issue | 2 | |
dc.identifier.startpage | 145 | |
dc.identifier.endpage | 169 | |
dc.contributor.firstauthorID | 2504316 | |