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THE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE

dc.contributor.authorCengiz, Emrah
dc.contributor.authorÖzkoç, Özgül
dc.date.accessioned2021-03-04T19:40:14Z
dc.date.available2021-03-04T19:40:14Z
dc.date.issued2020
dc.identifier.citationÖzkoç Ö., Cengiz E., "THE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE", International Journal of Health Management and Tourism, cilt.5, no.1, ss.145-169, 2020
dc.identifier.othervv_1032021
dc.identifier.otherav_90ea4e4e-3cbf-470f-b40c-7c72689f1c65
dc.identifier.urihttp://hdl.handle.net/20.500.12627/97794
dc.identifier.urihttps://dergipark.org.tr/tr/pub/ijhmt/issue/56630/789049
dc.identifier.urihttps://doi.org/10.31201/ijhmt.789049
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectİşletme
dc.subjectPazarlama
dc.subjectGeneral Decision Sciences
dc.subjectDecision Sciences (miscellaneous)
dc.subjectStrategy and Management
dc.subjectGeneral Business, Management and Accounting
dc.subjectBusiness and International Management
dc.subjectMarketing
dc.subjectSocial Sciences & Humanities
dc.subjectYÖNETİM
dc.subjectSağlık Bilimleri
dc.subjectİŞ
dc.subjectEkonomi ve İş
dc.subjectSosyal Bilimler (SOC)
dc.subjectKlinik Tıp (MED)
dc.titleTHE EFFECT OF BRAND MANAGEMENT PRACTICES ON PATİENT’S BRAND EQUITY PERCEPTION AND HOSPITAL PREFERENCE
dc.typeMakale
dc.relation.journalInternational Journal of Health Management and Tourism
dc.contributor.departmentAltınbaş Üniversitesi , Uygulamalı Bilimler Fakültesi , Sağlık Yönetimi Bölümü
dc.identifier.volume5
dc.identifier.issue2
dc.identifier.startpage145
dc.identifier.endpage169
dc.contributor.firstauthorID2504316


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