THE EFFECT OF FAMILY AND INDIVIDUAL VALUES ON ENVIRONMENTALLY RESPONSIBLE CONSUMPTION AWARENESS

Abstract

In recent years, irresponsible consumption of natural resources and increasing rates of individual consumption has led to rapid industrialization and growing environmental pollution. For this reason, the adoption of environmentally responsible consumer behaviour has become a necessity. Parents have an important role in bringing the next generation consumption attitudes since family is the the first place where social environment for modelling is formed. Previous literature emphasizes the effect of the mother's consumption attitudes and behaviors on the child's (Moore and Moschis, 1981). The main objective of this research is to investigate the effect of parents on the individual's environmentally responsible consumption awareness.