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The Effect of Brand Extensions on Product Brand Image

dc.contributor.authorArslan, Müge
dc.contributor.authorKORKUT ALTUNA, OYLUM
dc.date.accessioned2021-03-04T13:03:06Z
dc.date.available2021-03-04T13:03:06Z
dc.date.issued2010
dc.identifier.citationArslan M., KORKUT ALTUNA O., "The Effect of Brand Extensions on Product Brand Image", JOURNAL OF PRODUCT AND BRAND MANAGEMENT, cilt.19, sa.3, ss.170-180, 2010
dc.identifier.issn1061-0421
dc.identifier.othervv_1032021
dc.identifier.otherav_7a5f879d-6f6b-4115-ae3d-658f6c50daab
dc.identifier.urihttp://hdl.handle.net/20.500.12627/83844
dc.identifier.urihttp://www.emeraldinsight.com/journals.htm?articleid=1864372&show=abstract
dc.language.isoeng
dc.subjectSosyal Bilimler (SOC)
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.titleThe Effect of Brand Extensions on Product Brand Image
dc.typeMakale
dc.relation.journalJOURNAL OF PRODUCT AND BRAND MANAGEMENT
dc.contributor.departmentMarmara Üniversitesi , ,
dc.identifier.volume19
dc.identifier.issue3
dc.identifier.startpage170
dc.identifier.endpage180
dc.contributor.firstauthorID672859


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