| dc.contributor.author | Öztürk, Selen | |
| dc.contributor.author | Okumuş, Abdullah | |
| dc.date.accessioned | 2021-03-04T12:42:51Z | |
| dc.date.available | 2021-03-04T12:42:51Z | |
| dc.identifier.citation | Öztürk S., Okumuş A., The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels, "Marketing Management in Turkey", Öztürkcan S., Yolbulan Okan E., Editör, Emerald Publıshıng, Bradford, ss.247-272, 2018 | |
| dc.identifier.other | av_78ab3b58-ad18-4e04-b233-7c31abe58983 | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/82754 | |
| dc.identifier.uri | https://www.emeraldinsight.com/doi/book/10.1108/9781787145573 | |
| dc.language.iso | eng | |
| dc.publisher | Emerald Publıshıng | |
| dc.subject | Sosyal Bilimler (SOC) | |
| dc.subject | Sosyal ve Beşeri Bilimler | |
| dc.title | Marketing Management in Turkey | |
| dc.type | Kitapta Bölüm | |
| dc.contributor.department | İstanbul Üniversitesi , İşletme Fakültesi , İşletme | |
| dc.contributor.firstauthorID | 2201889 | |
