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Measuring customer based corporate reputation in banking industry Developing and validating an alternative scale

dc.contributor.authorYuksel, Cenk Arsun
dc.contributor.authorCintamur, Ismail Gokhan
dc.date.accessioned2021-03-04T11:54:55Z
dc.date.available2021-03-04T11:54:55Z
dc.date.issued2018
dc.identifier.citationCintamur I. G. , Yuksel C. A. , "Measuring customer based corporate reputation in banking industry Developing and validating an alternative scale", INTERNATIONAL JOURNAL OF BANK MARKETING, cilt.36, sa.7, ss.1414-1436, 2018
dc.identifier.issn0265-2323
dc.identifier.othervv_1032021
dc.identifier.otherav_74b6e227-4731-4f04-9829-2962d8873d63
dc.identifier.urihttp://hdl.handle.net/20.500.12627/80221
dc.identifier.urihttps://doi.org/10.1108/ijbm-11-2017-0227
dc.description.abstractPurpose - The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service provider exist.
dc.language.isoeng
dc.subjectSosyal Bilimler (SOC)
dc.subjectİŞ
dc.subjectİşletme
dc.subjectEkonomi ve İş
dc.subjectSosyal ve Beşeri Bilimler
dc.titleMeasuring customer based corporate reputation in banking industry Developing and validating an alternative scale
dc.typeMakale
dc.relation.journalINTERNATIONAL JOURNAL OF BANK MARKETING
dc.contributor.departmentİstanbul Bilgi Üniversitesi , ,
dc.identifier.volume36
dc.identifier.issue7
dc.identifier.startpage1414
dc.identifier.endpage1436
dc.contributor.firstauthorID249230


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