| dc.contributor.author | Kurtulus, Sema | |
| dc.contributor.author | Kurtulus, Kemal | |
| dc.date.accessioned | 2021-03-04T11:53:47Z | |
| dc.date.available | 2021-03-04T11:53:47Z | |
| dc.identifier.citation | Kurtulus K., Kurtulus S., "Recent Trends in Marketing Research in Turkey", 4th International Multi-Conference on Society, Cybernetics and Informatics, Florida, Amerika Birleşik Devletleri, 29 Haziran - 02 Temmuz 2010, ss.92-95 | |
| dc.identifier.other | av_749b99da-6465-4145-8233-1a54e9981974 | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/80149 | |
| dc.description.abstract | The aim of this research is to gain insights in the methodological issues and problems of marketing research in Turkey. This research provides information and recommendations for the research methodology of marketing papers published in Turkish National Marketing Congresses' Proceedings between 2007 and 2009. The evaluation of marketing papers is done with content analyses method, in terms of methodological process such as research type, research modeling and hypothesis development, sampling, data collection and data analysis. | |
| dc.language.iso | eng | |
| dc.subject | BİLGİSAYAR BİLİMİ, TEORİ VE YÖNTEM | |
| dc.subject | Mühendislik ve Teknoloji | |
| dc.subject | Bilgisayar Bilimleri | |
| dc.subject | Biyoenformatik | |
| dc.subject | Yapay Zeka, Bilgisayarda Öğrenme ve Örüntü Tanıma | |
| dc.subject | İnsan Bilgisayar Etkileşimi | |
| dc.subject | BİLGİSAYAR BİLİMİ, SİBERNETİK | |
| dc.subject | Bilgisayar Bilimi | |
| dc.subject | Mühendislik, Bilişim ve Teknoloji (ENG) | |
| dc.subject | MÜHENDİSLİK, ELEKTRİK VE ELEKTRONİK | |
| dc.subject | Mühendislik | |
| dc.subject | Bilgi Sistemleri, Haberleşme ve Kontrol Mühendisliği | |
| dc.subject | Sinyal İşleme | |
| dc.title | Recent Trends in Marketing Research in Turkey | |
| dc.type | Bildiri | |
| dc.contributor.department | İstanbul Üniversitesi , , | |
| dc.contributor.firstauthorID | 136577 | |
