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Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect

dc.contributor.authorBozbay, Zehra
dc.contributor.authorKarakuş Başlar, Emine
dc.date.accessioned2021-03-02T17:41:23Z
dc.date.available2021-03-02T17:41:23Z
dc.date.issued2020
dc.identifier.citationBozbay Z., Karakuş Başlar E., "Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect", Journal of Academic Research in Economics, cilt.12, sa.2, ss.247-259, 2020
dc.identifier.otherav_45e0a5a6-e4f3-45c0-84a7-745527df0b03
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/4247
dc.identifier.urihttps://www.researchgate.net/publication/344207501_IMPACT_OF_BRAND_TRUST_ON_BRAND_LOYALTY_MEDIATING_ROLE_OF_BRAND_AFFECT/stats
dc.language.isoeng
dc.subjectBusiness and International Management
dc.subjectSosyal Bilimler (SOC)
dc.subjectEkonomi ve İş
dc.subjectMarketing
dc.subjectSocial Sciences & Humanities
dc.subjectİŞ
dc.subjectYÖNETİM
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectİşletme
dc.subjectPazarlama
dc.subjectGeneral Decision Sciences
dc.subjectDecision Sciences (miscellaneous)
dc.subjectStrategy and Management
dc.subjectGeneral Business, Management and Accounting
dc.titleImpact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect
dc.typeMakale
dc.relation.journalJournal of Academic Research in Economics
dc.contributor.departmentİstanbul Üniversitesi , İşletme Fakültesi , Pazarlama Anabilim Dalı
dc.identifier.volume12
dc.identifier.issue2
dc.identifier.startpage247
dc.identifier.endpage259
dc.contributor.firstauthorID2522554


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