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EXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH

dc.contributor.authorKUŞ, OĞUZ
dc.contributor.authorDU PLESSIS, CHARMAINE
dc.date.accessioned2023-02-21T08:20:17Z
dc.date.available2023-02-21T08:20:17Z
dc.identifier.citationKUŞ O., DU PLESSIS C., "EXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH", 17th Economics & Finance Conference, Türkiye, 05 Eylül 2022
dc.identifier.otherav_18ce5872-b497-4ce1-b902-2dce5e6cd5d1
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/186570
dc.identifier.urihttps://iises.net/proceedings/17th-economics-finance-conference-istanbul/table-of-content/detail?article=exploring-the-relationship-between-dimensions-of-branded-content-and-interactivity-on-twitter-a-data-driven-content-marketing-approach
dc.language.isoeng
dc.titleEXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH
dc.typeBildiri
dc.contributor.departmentİstanbul Üniversitesi , İletişim Fakültesi , Halkla İlişkiler ve Tanıtım Bölümü
dc.contributor.firstauthorID4063917


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