dc.contributor.author | ŞAHİN, AZİZE | |
dc.contributor.author | ZEHİR, CEMAL | |
dc.contributor.author | Turhan, Gülden | |
dc.date.accessioned | 2023-02-21T08:00:20Z | |
dc.date.available | 2023-02-21T08:00:20Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | ŞAHİN A., Turhan G., ZEHİR C., "Building Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising", Business Management Dynamics, cilt.3, sa.4, ss.45-61, 2013 | |
dc.identifier.issn | 2047-7031 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.other | av_122f0b9c-e7cc-4534-8b59-1491f528359a | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/186293 | |
dc.identifier.uri | http://bmdynamics.com/recent_issue.php?id=31 | |
dc.language.iso | eng | |
dc.title | Building Behavioral Intention in Automotive Industry Brand Experience Satisfaction Trust Direct Mail Communication and Attitudes toward Advertising | |
dc.type | Makale | |
dc.relation.journal | Business Management Dynamics | |
dc.contributor.department | İstanbul Üniversitesi , İşletme Fakültesi , İşletme Bölümü | |
dc.identifier.volume | 3 | |
dc.identifier.issue | 4 | |
dc.identifier.startpage | 45 | |
dc.identifier.endpage | 61 | |
dc.contributor.firstauthorID | 4243706 | |