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A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

dc.contributor.authorBOZBAY, Zehra
dc.date.accessioned2022-02-18T11:18:11Z
dc.date.available2022-02-18T11:18:11Z
dc.date.issued2008
dc.identifier.citationBOZBAY Z., "A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)", ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS, cilt.37, sa.1, ss.1-12, 2008
dc.identifier.othervv_1032021
dc.identifier.otherav_e77d6298-0ba3-4a4a-b659-3b9a9a5e0248
dc.identifier.urihttp://hdl.handle.net/20.500.12627/180874
dc.description.abstractThe study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends.
dc.language.isoeng
dc.subjectAccounting
dc.subjectBusiness, Management and Accounting (miscellaneous)
dc.subjectFinance
dc.subjectSocial Sciences & Humanities
dc.subjectÇalışma Ekonomisi ve Endüstri ilişkileri
dc.subjectÇalışma Ekonomisi
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler (SOC)
dc.subjectEkonomi ve İş
dc.subjectİŞ FİNANSI
dc.titleA Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)
dc.typeMakale
dc.relation.journalISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS
dc.contributor.departmentİstanbul Teknik Üniversitesi , İşletme Fakültesi , İşletme Bölümü
dc.identifier.volume37
dc.identifier.issue1
dc.identifier.startpage1
dc.identifier.endpage12
dc.contributor.firstauthorID3375728


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