| dc.contributor.author | BOZBAY, Zehra | |
| dc.date.accessioned | 2022-02-18T11:18:11Z | |
| dc.date.available | 2022-02-18T11:18:11Z | |
| dc.date.issued | 2008 | |
| dc.identifier.citation | BOZBAY Z., "A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)", ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS, cilt.37, sa.1, ss.1-12, 2008 | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.other | av_e77d6298-0ba3-4a4a-b659-3b9a9a5e0248 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/180874 | |
| dc.description.abstract | The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends. | |
| dc.language.iso | eng | |
| dc.subject | Accounting | |
| dc.subject | Business, Management and Accounting (miscellaneous) | |
| dc.subject | Finance | |
| dc.subject | Social Sciences & Humanities | |
| dc.subject | Çalışma Ekonomisi ve Endüstri ilişkileri | |
| dc.subject | Çalışma Ekonomisi | |
| dc.subject | Sosyal ve Beşeri Bilimler | |
| dc.subject | Sosyal Bilimler (SOC) | |
| dc.subject | Ekonomi ve İş | |
| dc.subject | İŞ FİNANSI | |
| dc.title | A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007) | |
| dc.type | Makale | |
| dc.relation.journal | ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS | |
| dc.contributor.department | İstanbul Teknik Üniversitesi , İşletme Fakültesi , İşletme Bölümü | |
| dc.identifier.volume | 37 | |
| dc.identifier.issue | 1 | |
| dc.identifier.startpage | 1 | |
| dc.identifier.endpage | 12 | |
| dc.contributor.firstauthorID | 3375728 | |
