dc.contributor.author | Altuna, Oylum | |
dc.contributor.author | Arslan, Fatma Müge | |
dc.date.accessioned | 2021-12-10T10:54:17Z | |
dc.date.available | 2021-12-10T10:54:17Z | |
dc.identifier.citation | Altuna O., Arslan F. M. , "Celebrity Brand Extension Go or No Go", 33rd EBES Conference, Madrid, İspanya, 7 - 09 Ekim 2020 | |
dc.identifier.other | av_5bc5c8e6-8b06-40ff-8a61-8fded6fd8792 | |
dc.identifier.other | vv_1032021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/170822 | |
dc.language.iso | eng | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | İşletme | |
dc.subject | Pazarlama | |
dc.subject | General Decision Sciences | |
dc.subject | Decision Sciences (miscellaneous) | |
dc.subject | Strategy and Management | |
dc.subject | General Business, Management and Accounting | |
dc.subject | Business and International Management | |
dc.subject | İŞ | |
dc.subject | Social Sciences & Humanities | |
dc.subject | Marketing | |
dc.subject | YÖNETİM | |
dc.subject | Ekonomi ve İş | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.title | Celebrity Brand Extension Go or No Go | |
dc.type | Bildiri | |
dc.contributor.department | İstanbul Üniversitesi , Siyasal Bilgiler Fakültesi , İşletme Bölümü | |
dc.contributor.firstauthorID | 2635350 | |