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dc.contributor.authorEmir, Senol
dc.contributor.authorEkelik, Haydar
dc.date.accessioned2021-12-10T09:49:35Z
dc.date.available2021-12-10T09:49:35Z
dc.date.issued2021
dc.identifier.citationEkelik H., Emir S., "A Comparison of Machine Learning Classifiers for Evaluation of Remarketing Audiences in E-Commerce", ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.16, sa.2, ss.341-359, 2021
dc.identifier.othervv_1032021
dc.identifier.otherav_14f8a2ab-7e23-4a70-a4aa-baef596350e8
dc.identifier.urihttp://hdl.handle.net/20.500.12627/168558
dc.identifier.urihttps://doi.org/10.17153/oguiibf.879105
dc.description.abstractIn this study, user data of an e-commerce site operating in Turkey is examined. Users are those who have visited the site before, that is, they are in the remarketing audience pool. The main goal is to make accurate predictions for remarketing and thus offer customized ad packages for new visitors. Visitors are labeled as "Shoppers" and "Non-shoppers" based on their previous visits. The data set is divided into two portions that do not intersect with each other as training and test sets. Three classification models based on artificial neural networks, classification and regression trees (CART), and random forest are built to make predictions and then classification performances of these models are compared.
dc.language.isoeng
dc.subjectGeneral Economics, Econometrics and Finance
dc.subjectSocial Sciences & Humanities
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectEconomics, Econometrics and Finance (miscellaneous)
dc.subjectİktisat
dc.subjectEconomics and Econometrics
dc.subjectSosyal Bilimler (SOC)
dc.subjectEkonomi ve İş
dc.subjectEKONOMİ
dc.titleA Comparison of Machine Learning Classifiers for Evaluation of Remarketing Audiences in E-Commerce
dc.typeMakale
dc.relation.journalESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
dc.contributor.departmentİstanbul Üniversitesi , İktisat Fakültesi , Ekonometri Bölümü
dc.identifier.volume16
dc.identifier.issue2
dc.identifier.startpage341
dc.identifier.endpage359
dc.contributor.firstauthorID2692557


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