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dc.contributor.authorJin, GX
dc.contributor.authorWright, N
dc.contributor.authorCicic, M
dc.contributor.authorYarsuvat, D
dc.contributor.authorBlenkhorn, DL
dc.contributor.authorSirgy, MJ
dc.contributor.authorLee, DJ
dc.contributor.authorKosenko, R
dc.contributor.authorMeadow, HL
dc.contributor.authorRahtz, D
dc.date.accessioned2021-03-06T21:03:04Z
dc.date.available2021-03-06T21:03:04Z
dc.date.issued1998
dc.identifier.citationSirgy M., Lee D., Kosenko R., Meadow H., Rahtz D., Cicic M., Jin G., Yarsuvat D., Blenkhorn D., Wright N., "Does television viewership play a role in the perception of quality of life?", JOURNAL OF ADVERTISING, cilt.27, ss.125-142, 1998
dc.identifier.issn0091-3367
dc.identifier.othervv_1032021
dc.identifier.otherav_fcf9288f-45ae-484a-adcd-8fa7761ae9d6
dc.identifier.urihttp://hdl.handle.net/20.500.12627/165538
dc.identifier.urihttps://doi.org/10.1080/00913367.1998.10673547
dc.description.abstractThe authors hypothesized that television viewership influences materialism and dissatisfaction with standard of living, which in turn contributes to feelings of dissatisfaction with life. They collected data from five countries to examine the issue in a variety of cultural and media environments. The countries and types of samples were: United States (consumer panel and college students), Canada (urban households), Australia (urban households), Turkey (urban households), and China (urban households). The results were generally consistent with the hypotheses. However, nest of the support came from the U.S. samples. Too possible explanations may account for the findings. One is that the effect of television viewership on life satisfaction is a unique phenomenon that is applicable only to the United States. Given the disparity of viewership levels between the U.S. and other countries, that explanation has some face validity. The other is that the effects were less evident in non-U.S. samples because of methodological limitations of the cross-cultural research. Overall, the results show that television viewership, at least in the U.S., nay play a significant role in making people unhappy with their lives. Much of television advertising reinforces material consumption and possession with images of the "good life." Thus, television advertising contributes to terminal materialism-materialism for the sake of materialism. Socially responsible advertising professionals should make a concerted effort to create messages that reflect instrumental materialism-materialism for the sake of meeting essential and basic needs.
dc.language.isoeng
dc.subjectKitle İletişimi ve Araçları
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyoloji
dc.subjectSosyal Bilimler Genel
dc.subjectİLETİŞİM
dc.subjectSosyal Bilimler (SOC)
dc.subjectEkonomi ve İş
dc.subjectİŞ
dc.subjectİşletme
dc.titleDoes television viewership play a role in the perception of quality of life?
dc.typeMakale
dc.relation.journalJOURNAL OF ADVERTISING
dc.contributor.department, ,
dc.identifier.volume27
dc.identifier.issue1
dc.identifier.startpage125
dc.identifier.endpage142
dc.contributor.firstauthorID120622


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