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dc.contributor.authorOk, K
dc.date.accessioned2021-03-06T08:39:19Z
dc.date.available2021-03-06T08:39:19Z
dc.date.issued2005
dc.identifier.citationOk K., "Idea marketing in forestry: some implications from the Turkish forestry experience", FOREST POLICY AND ECONOMICS, cilt.7, ss.493-500, 2005
dc.identifier.issn1389-9341
dc.identifier.otherav_e2026e48-4f69-41cb-a961-7760abf22fbc
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/148785
dc.identifier.urihttps://doi.org/10.1016/j.forpol.2003.07.003
dc.description.abstractMarketing has been defined as business activities that direct the flow of goods and services from producer to consumer. Earlier definitions tended to describe marketing in strictly economic terms. However, in later definitions marketing deals not only with business activities but also with transactions, which are exchanges of values between two parties. Marketed products or goods in recent marketing definitions are things that have value to people that may include consumers, users or clients. On the other hand, forestry product mix has also evolved in time. In this study, forestry values, both marketable and nonmarketable, have been examined for the forestry sector according to recent marketing definitions. Forestry values such as resource sustainability, ecological and social responsibilities have been argued as marketable ideas. Turkish forestry is introduced briefly. The importance of idea marketing is explained and some results of marketing being restricted only to economic goods are introduced using examples from Turkish forestry. (c) 2003 Elsevier B.V. All rights reserved.
dc.language.isoeng
dc.subjectSosyoloji
dc.subjectEKONOMİ
dc.subjectEkonomi ve İş
dc.subjectSosyal Bilimler (SOC)
dc.subjectÇEVRE ÇALIŞMALARI
dc.subjectSosyal Bilimler Genel
dc.subjectOrmancılık
dc.subjectTarımsal Bilimler
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectİktisat
dc.subjectORMANCILIK
dc.subjectBitki ve Hayvan Bilimleri
dc.subjectTarım ve Çevre Bilimleri (AGE)
dc.titleIdea marketing in forestry: some implications from the Turkish forestry experience
dc.typeMakale
dc.relation.journalFOREST POLICY AND ECONOMICS
dc.contributor.department, ,
dc.identifier.volume7
dc.identifier.issue4
dc.identifier.startpage493
dc.identifier.endpage500
dc.contributor.firstauthorID175022


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