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Online versus Offline Brand Personality: Implications for Brick-and-Click Brands

dc.contributor.authorKonuk, Faruk Anıl
dc.contributor.authorKORKUT ALTUNA, OYLUM
dc.contributor.authorArslan, Müge
dc.date.accessioned2021-03-05T21:03:22Z
dc.date.available2021-03-05T21:03:22Z
dc.identifier.citationArslan M., Konuk F. A. , KORKUT ALTUNA O., "Online versus Offline Brand Personality: Implications for Brick-and-Click Brands", 17th Recent Advances in Retailing and Services Science Conference, İstanbul, Türkiye, 2 - 05 Temmuz 2010, ss.1-12
dc.identifier.otherav_d71b5290-d283-4e1e-8834-82213a0f7a83
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/141941
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.titleOnline versus Offline Brand Personality: Implications for Brick-and-Click Brands
dc.typeBildiri
dc.contributor.departmentMarmara Üniversitesi , ,
dc.contributor.firstauthorID672777


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