Browsing Makale by Author "Iftikhar, Moneeba"

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Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual's Attention, Information Surveillance, and Elaboration

Iftikhar, Moneeba; Altaf, Mohsin; Mohamad, Bahtiar; Pembecioglu, Nilufer; Raza, Syed Hassan

The study examines the role of a health-related promotional campaign launched in Pakistan in the context of advertising campaign to improve precautionary behavior toward dengue virus (PBDV). The focus of this study is to ...