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Customer-Brand Engagement and Purchase Intention in Social Media: The Mediating Effect of Information Motivation

dc.contributor.authorŞahin, Aysun
dc.contributor.authorŞAHİN, Azize
dc.date.accessioned2021-03-05T16:33:10Z
dc.date.available2021-03-05T16:33:10Z
dc.identifier.citationŞAHİN A., Şahin A., "Customer-Brand Engagement and Purchase Intention in Social Media: The Mediating Effect of Information Motivation", The 13th International Strategic Management Conference, Montenegro, Sırbistan Ve Karadağ, 6 Temmuz - 08 Haziran 2017, cilt.23, ss.34-60
dc.identifier.otherav_c1272f85-3c42-45e3-824e-7c4541e4dd04
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/128197
dc.language.isoeng
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.titleCustomer-Brand Engagement and Purchase Intention in Social Media: The Mediating Effect of Information Motivation
dc.typeBildiri
dc.contributor.departmentGebze Teknik Üniversitesi , ,
dc.identifier.volume23
dc.contributor.firstauthorID359340


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