A Spreadsheet Model for the Decision of Expanding Operations under Uncertainty: A Simulation Optimization Approach

Abstract

In the last two years global economic crisis has devastated almost all business sectors. However, the fast food sector is one of the industries that has managed to be saved from the crisis. The industry is experiencing phenomenal growth that has been stimulated by the consecutive increases of consumer consumption and capital investment in many countries. Investments into the sector create ever growing furious competition expanding in the global markets.