dc.contributor.author | NASIR, SÜPHAN | |
dc.date.accessioned | 2021-03-05T11:46:09Z | |
dc.date.available | 2021-03-05T11:46:09Z | |
dc.identifier.citation | NASIR S., Marketing Strategies in Competitive Markets and Challenging Times, "Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications", Khosrow-Pour, M., Editör, Idea Group Publishing (IGP) , Hershey, ss.248-271, 2019 | |
dc.identifier.other | av_a9c75086-d7ee-4efb-b6ad-8707b96a0e3c | |
dc.identifier.other | vv_1032021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/113397 | |
dc.identifier.uri | https://www.igi-global.com/chapter/marketing-strategies-in-competitive-markets-and-challenging-times/213709 | |
dc.language.iso | eng | |
dc.publisher | Idea Group Publishing (IGP) | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | Sosyal Bilimler Genel | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.title | Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications | |
dc.type | Kitapta Bölüm | |
dc.contributor.department | İstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü | |
dc.contributor.firstauthorID | 675300 | |