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Advertising and Branding: Concepts, Methodologies, Tools, and Applications

dc.contributor.authorNASIR, Süphan
dc.date.accessioned2021-03-05T10:31:04Z
dc.date.available2021-03-05T10:31:04Z
dc.identifier.citationNASIR S., Customer Retention Strategies and Customer Loyalty, "Advertising and Branding: Concepts, Methodologies, Tools, and Applications", Mehdi Khosrow-Pour, Editör, Idea Group Publishing (IGP) , Hershey, Pa, ss.1178-1201, 2017
dc.identifier.otherav_a38402fc-ae68-4067-9497-61d13f308c58
dc.identifier.othervv_1032021
dc.identifier.urihttp://hdl.handle.net/20.500.12627/109455
dc.identifier.urihttps://www.igi-global.com/book/advertising-branding-concepts-methodologies-tools/165956#table-of-contents
dc.language.isoeng
dc.publisherIdea Group Publishing (IGP)
dc.subjectSosyal ve Beşeri Bilimler
dc.subjectSosyal Bilimler Genel
dc.subjectSosyal Bilimler (SOC)
dc.titleAdvertising and Branding: Concepts, Methodologies, Tools, and Applications
dc.typeKitapta Bölüm
dc.contributor.departmentİstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü
dc.contributor.firstauthorID714969


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