dc.contributor.author | Arslan, Müge | |
dc.contributor.author | KORKUT ALTUNA, OYLUM | |
dc.date.accessioned | 2021-03-05T10:11:50Z | |
dc.date.available | 2021-03-05T10:11:50Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Arslan M., KORKUT ALTUNA O., "Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations", JOURNAL OF BRAND MANAGEMENT, cilt.19, ss.359-456, 2012 | |
dc.identifier.issn | 1350-231X | |
dc.identifier.other | vv_1032021 | |
dc.identifier.other | av_a1decc12-7b31-4b79-bfcd-231b7e84fff8 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12627/108437 | |
dc.language.iso | eng | |
dc.subject | Sosyal ve Beşeri Bilimler | |
dc.subject | Sosyal Bilimler (SOC) | |
dc.subject | Sosyal Bilimler Genel | |
dc.title | Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations | |
dc.type | Makale | |
dc.relation.journal | JOURNAL OF BRAND MANAGEMENT | |
dc.contributor.department | Marmara Üniversitesi , , | |
dc.identifier.volume | 19 | |
dc.identifier.issue | 5 | |
dc.identifier.startpage | 359 | |
dc.identifier.endpage | 456 | |
dc.contributor.firstauthorID | 672851 | |