| dc.contributor.author | NASIR, Süphan | |
| dc.date.accessioned | 2021-03-02T21:27:06Z | |
| dc.date.available | 2021-03-02T21:27:06Z | |
| dc.identifier.citation | NASIR S., Customer Relationship Management as a Customer-Centric Business Strategy, "Advertising and Branding: Concepts, Methodologies, Tools, and Applications Volume 2", Mehdi Khosrow-Pour, Editör, Idea Group Publishing (IGP) , Hershey, Pa, ss.649-685, 2017 | |
| dc.identifier.other | av_07094aea-3ede-493b-aca1-258b71742498 | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/10583 | |
| dc.identifier.uri | https://www.igi-global.com/book/advertising-branding-concepts-methodologies-tools/165956#table-of-contents | |
| dc.language.iso | eng | |
| dc.publisher | Idea Group Publishing (IGP) | |
| dc.subject | Sosyal ve Beşeri Bilimler | |
| dc.subject | Sosyal Bilimler Genel | |
| dc.subject | Sosyal Bilimler (SOC) | |
| dc.title | Advertising and Branding: Concepts, Methodologies, Tools, and Applications Volume 2 | |
| dc.type | Kitapta Bölüm | |
| dc.contributor.department | İstanbul Üniversitesi , İktisat Fakültesi , İşletme Bölümü | |
| dc.contributor.firstauthorID | 714968 | |