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Dominance or Effectiveness? Which is More Important in Brand Personality Decisions?

dc.contributor.authorAltuna, Oylum
dc.contributor.authorArslan, Fatma Müge
dc.date.accessioned2021-03-05T07:46:27Z
dc.date.available2021-03-05T07:46:27Z
dc.date.issued2019
dc.identifier.citationAltuna O., Arslan F. M. , "Dominance or Effectiveness? Which is More Important in Brand Personality Decisions?", Athens Journal of Mediterranean Studies, cilt.5, ss.121-136, 2019
dc.identifier.othervv_1032021
dc.identifier.otherav_958c590c-b2f1-4a82-9a05-5243ff1d4ee9
dc.identifier.urihttp://hdl.handle.net/20.500.12627/100696
dc.identifier.urihttps://doi.org/10.30958/ajms.5-2-4
dc.language.isoeng
dc.subjectSosyal Bilimler (SOC)
dc.subjectSosyal ve Beşeri Bilimler
dc.titleDominance or Effectiveness? Which is More Important in Brand Personality Decisions?
dc.typeMakale
dc.relation.journalAthens Journal of Mediterranean Studies
dc.contributor.departmentİstanbul Üniversitesi , Siyasal Bilgiler Fakültesi , İşletme Bölümü
dc.identifier.volume5
dc.identifier.issue2
dc.identifier.startpage121
dc.identifier.endpage136
dc.contributor.firstauthorID2503708


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