| dc.contributor.author | Bozbay, Zehra | |
| dc.contributor.author | Akturan, Ulun | |
| dc.date.accessioned | 2021-03-05T07:45:03Z | |
| dc.date.available | 2021-03-05T07:45:03Z | |
| dc.identifier.citation | Akturan U., Bozbay Z., "Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market", 8th Annual Conference of the Euromed Academy of Business Conference, Verona, İtalya, 16 - 18 Eylül 2015, ss.75-87 | |
| dc.identifier.other | av_9572341a-5dac-416a-973d-06ea0849d37d | |
| dc.identifier.other | vv_1032021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12627/100614 | |
| dc.identifier.uri | https://www.researchgate.net/publication/314239848_Bandwagon_Consumption_and_Social_Value_Perceptions_of_Global_Brands_in_an_Emerging_Market?_sg=Kxx3FK4dHDsjuZoL0NNUpGoXZLUBHp_pfQ5tCq6xMZLnIzvnKqIWIPLQ4YgYrLdYGngK03GCj5xaxPW9B14Ii05uq0FFvo01caZPi-s4.tWCITfC9O1jpJH9Y7FUyzjfNc5yurFpgGOjEi7n7WyNSiAvEwmhYFB51qquwvpYnmJV4O2SKox3CS3yek5uiOg | |
| dc.language.iso | eng | |
| dc.subject | İşletme | |
| dc.subject | Pazarlama | |
| dc.subject | General Decision Sciences | |
| dc.subject | Decision Sciences (miscellaneous) | |
| dc.subject | Strategy and Management | |
| dc.subject | General Business, Management and Accounting | |
| dc.subject | Business and International Management | |
| dc.subject | Marketing | |
| dc.subject | YÖNETİM | |
| dc.subject | Social Sciences & Humanities | |
| dc.subject | Sosyal ve Beşeri Bilimler | |
| dc.subject | İŞ | |
| dc.subject | Ekonomi ve İş | |
| dc.subject | Sosyal Bilimler (SOC) | |
| dc.title | Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market | |
| dc.type | Bildiri | |
| dc.contributor.department | İstanbul Üniversitesi , İşletme Fakültesi , | |
| dc.contributor.firstauthorID | 2522597 | |
