Eurasian Business Perspectives

Abstract

This theoretical paper defines the concept of sustainability entrepreneurshipand how it differs from basic entrepreneurship approaches,eco-entrepreneurship, and social entrepreneurship. All the core elements orso-called pillars of sustainability entrepreneurship are defined and some cases forreal sustainability entrepreneurships are illustrated. Sustainability concept is allegedlywell accepted both by scholars and practitioners, but in reality, there are veryfew examples that fit the definition of sustainability entrepreneurship: it is a processto explore and implement future products, processes, and services for protecting thenature and balancing the social phenomena. The returns to be gained here contributenot only to the economy but also to the noneconomic individuals and the communityas well. Study aims to describe, define, and detail the concept of SustainabilityEntrepreneurship and outline the components with examples such as Career Moves,Waste Works, d.light, Qurrent, Tesla Motors, Bugday, and Çöp(m)adam from allover the world. On one hand, sustainability entrepreneurship addresses environment,social stability, and economic contribution which are the main focuses of sustainabledevelopment; and pursues profit on the other.