Understanding Consumer Attitudes Toward Mobile Advertising and Its Impact On Consumers’ Behavioral Intentions: A Cross-Market Comparison Of United States and Turkish Consumers

Tarih
2009
Yazar
Konuk, Faruk Anıl
KORKUT ALTUNA, OYLUM
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Bağlantı
http://hdl.handle.net/20.500.12627/39282
http://eds.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=2f4b4495-9951-498c-9dd5-6d941dbff184%40sessionmgr4001&vid=1&hid=4103
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