Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands

Author
Zehir, Cemal
ŞAHİN, Azize
Kitapçı, Hakan
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http://hdl.handle.net/20.500.12627/18766
http://ac.els-cdn.com/S187704281204582X/1-s2.0-S187704281204582X-main.pdf?_tid=f6a9785c-5d62-11e7-a6d8-00000aab0f26&acdnat=1498806708_cf3fc6f924a94ae3d7b36af601580926
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