Handbook on Tourism and Social Media

Abstract

Handbook on Tourism and Social MediaResearch Handbooks in Tourism seriesEdited by Dogan Gursoy, Taco Bell Distinguished Professor, School of Hospitality Business Management, Carson College of Business, Washington State University, US and Rahul Pratap Singh Kaurav, Assistant Professor, Prestige Institute of Management, IndiaPublication Date: February 2022 ISBN: 978 1 80037 140 8 Extent: c 512 ppThis comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.