Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market

Tarih
2018
Yazar
Akturan, Ulun
Bozbay, Zehra
Üst veri
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Bağlantı
http://hdl.handle.net/20.500.12627/161456
https://www.researchgate.net/publication/322093204_Attractiveness_Purchase_Intention_and_Willingness_to_Pay_More_for_Global_Brands_Evidence_from_Turkish_Market
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