A CRITICAL READING OF CULTURES OF MEDIATIZATION

Abstract

This study will possibly be eye opening for those looking for a satisfactory answer to the long-standing question, "What kind of humanity rises from the popular culture environment shaped by the media, advertisements and new communication organs?" posed by Cultures of Mediatization by Andreas Hepp, a Professor at Bremen University Media and Communication Center. Today, it is clear as day that mediatization dominates the entire world even though it takes different forms in different cultures through mediation of their unique processes. In the book, it is possible to recognize a wording that focuses on the social impacts of the media as to which aspects of mediatization influence our culture. It is because the discussions over how healthy a human nature can be manifested by the humanity that is exposed to the effects of a culture shaped by the media are brought up in all the historical, sociological, economic and political issues experienced after the media. In the face of a technology that advances, transforms, improves and converts constantly, approaches also need a constant revision. This book offers those who make such questions into academic or sociological anxiety objects the opportunity to question our lives that we have begun experiencing through mediatized realities and in forms of trailers and even our cultural evolution on a macro-scale. It questions the lives that we have personally started experiencing through models and in forms of trailers, namely the transformation of our lives that are even beyond completely indistinct borders between our real lives and the reality mediated by the media.